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The starting point
The original Rick Ram vs. UFO commercial was developed, filmed, edited and delivered in three days in 2016. It later screened before feature films at a local Regal Cinema.
PROJECT RE:VISION
Rick Ram vs. UFO
A 2016 commercial reimagined through a new WCS creative treatment.
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The constraint
The camera footage, editing project and source assets were no longer available. Only the finished 2016 commercial survived. The task was to expand that finished video while preserving its humor and pacing.
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Creative direction
WCS combined AI-FX scene enhancement, compositing, color grading, expanded sequences, sound design, custom music, cleanup and editing. The work formed part of PROJECT RE:VISION, an initiative that revisits earlier WCS productions.
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The result
The PROJECT RE:VISION edition gives the existing concept a new visual treatment while keeping the personality of the original commercial.