WCS / CREATIVE PROCESS
An idea.
A point of view.
Your concept sets the starting point. WCS determines the treatment, scenes and visual direction, carrying that interpretation through production, editing and sound.
01 /
DISCOVER
Your purpose, audience and essential details.
02 /
DEVELOP
WCS shapes the concept, treatment and visual direction.
03 /
DIRECT
WCS determines the scenes, atmosphere and production approach.
04 /
FINISH
Editing, sound and color bring the WCS interpretation together.
PROJECT RE:VISION
A familiar idea.
A new direction.
The finished 2016 commercial became the starting point for a new WCS interpretation. The humor stayed. The visual treatment, pacing and production approach evolved.
Explore the breakdownCreative direction comes first.
AI-FX is one part of the process. The commission is for WCS creative judgment: developing the concept, choosing the visual approach and carrying it through to the finished piece.