An idea.
A point of view.
The goal comes from you. The treatment and creative direction come from WCS. Filmmaking, AI-assisted production, editing and sound serve the story we develop.
DISCOVER
Your purpose, audience and essential details.
DEVELOP
WCS shapes the concept, treatment and visual direction.
DIRECT
We lead the creative execution, choosing the tools the story needs.
FINISH
Editing, sound and color bring the WCS interpretation together.
A familiar idea.
A new direction.
The finished 2016 commercial became the starting point for a new WCS interpretation. The humor stayed. The visual treatment, pacing and production approach evolved.
Explore the breakdownCreative direction comes first.
AI-FX is part of our toolkit. The service is the concept, judgment and direction behind the finished film. We explore the idea and choose the approach; we do not offer exact scene replication from a reference or a prescribed frame-by-frame effects brief.